VPR Luxury Properties Client Advisor, Jeff Beal, joins us today. In our interview, you get a glimps at who Jeff really is, his background, personal life, the way he looks at the luxury real estate market and his work ethic.
Jeff serves North Fulton County including Buckhead, Sandy Springs, Roswell, Alpharetta and Milton, and credits his exceptional service and attention to each and every one of his clients as the recipe to his success.
Jeff, give us a brief history about you…
I’m born and raised in Atlanta. I have deep family roots here dating back to the early 1800’s. My Great-Grand Father helped start Harmony Grove Church that was once located on West Paces Ferry Road, and my Grand Mother grew up in Roswell, Georgia and used to tell me stories of Holcomb Bridge Road when it was just a trail through the woods where she would walk down to the old ferry to cross the river.
Why did you choose real estate as a profession?
I’m a second-generation real estate agent. My dad was an agent in Marietta starting in the 1980’s, then he went on to become a real estate investor and developer. I’ve always thought they were interesting careers. The idea of buying/owning/selling property and buildings as a tangible investment opportunity always intrigued me. The real estate profession is an entrepreneurial business model, which I love. Anyone that enters it must have the drive, determination and thick skin to prosper.
What trends have you seen in the luxury home market?
What I’m seeing in the market in new construction is 3-story home designs with closets that can easily be converted into elevators. I think this is a great trend – as homeowners approach retirement age or have disabilities where they may not be able to walk up and down stairs, the elevator can be added at a relatively low cost as the home was already design for it. Also, 32% of luxury buyers are requesting to tour homes that include additional garage space beyond a typically three-car garage. Atlanta is the 3rd largest car collector market in the country with most avid collectors owning five or more cars plus their daily driver. This option is a great investment, as the collectors will not have to seek storage in warehouses as some currently do.
What price point defines a luxury home in Atlanta?
The word “luxury” is relative. To me, $1 million has always been the luxury price point, but it really depends on the area. In some places, it could be about $600,000 to $700,000 and other places, such as Buckhead, $1.5 million may be a more accurate starting point. Although today you can get a lot more house for $1 million even in the higher end areas.
What do you think the secret is to selling luxury real estate?
When selling luxury products – be it houses, jewelry, jets or cars, the buyer is actually looking for the lifestyle associated with it. Would you buy a home on the 18th hole of The River Club in Suwanee if you were not a golf enthusiast? When selling a luxury home, we must illustrate and highlight the lifestyle, and market to buyer’s that would be interested in it.
What makes you different than any other luxury realtor?
There are several things that set me apart. First, I am dedicated to my work and I work extremely hard for my clients and spend long hours ensuring that every deal comes together, and that my clients are satisfied.
Secondly, my niche is offering a concierge type service. I work with the best – contractors, builders, designers, and people outside of the business – car, restaurants, where to find a nice watch. My client’s have exclusive access to my list of preferred partners. With my Team and I, you get first class service. We are a high-end brand.
If you weren’t a luxury real estate agent, what would you be doing?
I have an entrepreneurial spirit. In fact, I like to say that I’m a Luxury Lifestyle Entrepreneur. I’m sure I’d be working around luxury products in some capacity – I have a passion for classic and exotic cars, plus real estate development. If I can combine those two, it could be a dream job.
What’s the best advice you’ve ever gotten?
I would say to never give up, do the work and always be ethical.
What are some of your favorite things you do outside of real estate?
My wife and I love to travel, either short day trips to the mountains or weeklong getaways to the beach. Some of my fondest memories include us driving down Pacific Coast Highway in California, from San Francisco to Dana Point; traveling to Cabo San Lucas, Mexico and the Sea of Cortez; and when we got engaged on the observation deck of Rockefeller Center in New York City.
Tell us about your philanthropic work?
Sure – my wife and I have organized and hosted the red carpet event, Taste of Speed Jetport Experience, between 2013-2016, which raised money for Cure Childhood Cancer, Burt’s Big Adventure and Camp Twin Lakes. We also volunteer and support other charities like Habitat for Humanity, Autism Speaks and Save The Horses Foundation.
Are there any major projects you’re working on that you’d like to share with us?
One thing we’re really excited about at present is the Stables Motor Condos development. It’s the only private car condo storage community in Alpharetta, The Stables Motor Condos comprises 147 garage condo units with pricing starting at $203,500 and ranging up to $459,800.
It’s exciting to see how the North Metro Atlanta market has grown over the years to become the 3rd largest collector car market in the U.S. and how the demand for high-end car storage is at an all-time high. With unparalleled amenities and services, Stables Motor Condos is among the most sought-after properties in Alpharetta, and our Team is excited to launch this new development.
Finish this sentence: Happiness to me is …
Traveling around the world with my wife, and looking for classic cars.
Where can we follow you?